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Capabilities Enabled By Structured Content

Structured content is a modern content powerhouse. We’re going to explain how by showing you what you can do with it.

Hosts Scott Abel, The Content Wrangler, and Patrick Bosek, Co-Founder & CEO at Jorsek, makers of easyDITA, sit down for some coffee and a chat with Ann Rockley.

Known as the Mother of Content Strategy, Ann is one of the most appropriate people to speak to about what structured content can do for your organization, how it’s different from what you’re used to, and why it’s such a powerful ally to have.

Changing to structured content can open a world of new opportunities for your content, but first, it’s important to know why it’s a beneficial switch to make. Scott, Patrick, and Ann will explore what exactly structured content enables your content to become capable of. We think you’re going to like what you hear.

 

Meet Your Content Pros

Featured Guest

Ann Rockley

CEO, The Rockley Group, Inc.

Ann Rockley is CEO of The Rockley Group, Inc. She has an international reputation for developing multichannel content strategies and digital publishing solutions. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences in North America, Europe, and Asia-Pacific.

Ann led Content Management Professionals, an international organization that fosters the sharing of content management information, best practices, and strategies to a prestigious eContent 100 award in 2005. Known as the “mother” of content strategy, she introduced the concept of content strategy with her best-selling book, “Managing Enterprise Content: A Unified Content Strategy,” now in its second edition. Ann was ranked among the top five most influential content strategists in 2010. Ann is also the primary author for DITA 101.

Scott Abel

Founder, CEO, Chief Strategist, The Content Wrangler

Known affectionately as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device, and in a language. Scott is the Founder, CEO, and Chief Strategist at The Content Wrangler, Inc.

PAtrick bosek

Co-Founder & CEO, Jorsek Inc., makers of easyDITA

Patrick is a co-founder of Jorsek Inc., makers of easyDITA. Since beginning with Jorsek Inc. in 2005, Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

About Coffee and Content

Scott Abel and Patrick Bosek love coffee, but coffee is best with friends and a good discussion. So, we combined the lot, and voila!

Coffee and Content started with them wanting to meet up with industry experts for informal discussions about what’s happening in the world of content and beyond. Just add coffee and let the delectable surge of caffeine stimulate lively conversation on industry goings-on.

Join us for some no-nonsense takes from smart people hopped up on java. Without a strict agenda beyond the topic at hand, these talks are bound to leave you with learning and laughter, all in the time it takes to enjoy your morning cup of coffee.

We’re excited to have you!

Tim Ludwig
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