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Treat Code Like Code; Treat Prose Like Prose

In case you forgot, they serve different purposes and should be treated thus.

Hosts Scott Abel, The Content Wrangler, and Patrick Bosek, Co-Founder & CEO at Jorsek, makers of easyDITA, chat with technical content expert Tom Johnson, a Senior Technical Writer for Amazon, a small online marketplace you may have heard of. 

You may think the distinction between code and prose is pretty obvious, but in the technical communication industry, they’re oft blended to the detriment of the end-users. This is pretty common among the docs-as-code crowd, who understandably use software engineering tools to review documentation. 

However, well-rounded documentation requires input from reviewers outside the engineering team. Our panel will discuss that prose needs to be treated differently than code, and vice versa, especially when working to provide the best documentation experience for your users.

Pour the coffee and we’ll see you there!

Meet Your Content Pros

Picture of Sarah O'Keefe, the Founder and CEO of Scriptorium

Featured Guest

Tom Johnson

Senior Technical Writer, Amazon


Tom Johnson is a senior technical writer for Amazon in Sunnyvale, California. He is best known for his blog I’d Rather Be Writing, where he posts regularly on technical communication topics. The blog has one of the largest followings of technical communicators online. Additionally, he has created an extensive web API documentation course that has helped hundreds of technical writers transition into API documentation.

Tom has given more than 90 presentations over the past decade at various technical communication events.

Scott Abel

Founder, CEO, Chief Strategist, The Content Wrangler

Known affectionately as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device, and in a language. Scott is the Founder, CEO, and Chief Strategist at The Content Wrangler, Inc.

PAtrick bosek

Co-Founder & CEO, Jorsek Inc., makers of easyDITA

Patrick is a co-founder of Jorsek Inc., makers of easyDITA. Since beginning with Jorsek Inc. in 2005, Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

About Coffee and Content

Scott Abel and Patrick Bosek love coffee, but coffee is best with friends and a good discussion. So, we combined the lot, and voila!

Coffee and Content started with them wanting to meet up with industry experts for informal discussions about what’s happening in the world of content and beyond. Just add coffee and let the delectable surge of caffeine stimulate lively conversation on industry goings-on.

Join us for some no-nonsense takes from smart people hopped up on java. Without a strict agenda beyond the topic at hand, these talks are bound to leave you with learning and laughter, all in the time it takes to enjoy your morning cup of coffee.

We’re excited to have you!

Tim Ludwig
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