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Uploaded on May 29, 2013

Sarah O’Keefe, author of Content Strategy 101, discusses the role of content strategy in DITA adoption. In this recorded webinar, Sarah introduces the concept of content strategy and answers these and other questions:

Do you need a content strategy with DITA?
Is DITA itself a strategy?
What kind of train wreck can you expect if you move forward without a strategy?
Can you have content strategy without a content management system?


Rafi is dedicated to improving marketing systems and focusing on data-driven insights to drive marketing and advertising efforts. He is fascinated with content metrics and improving the knowledge, research, and expertise in the subject matter.

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