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The Need for Enterprise Content Strategy

Your content strategy needs to touch all of your content, not just a few parts. 

Hosts Scott Abel, The Content Wrangler, and Patrick Bosek, Co-Founder & CEO at Jorsek, makers of easyDITA, chat with colleague and content expert Sarah O’Keefe, Founder & CEO of Scriptorium about enterprise content strategy.  

They’ll discuss a growing trend where the distinction between pre-sales and post-sales content is blurring. Prospects often search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects are already using technical content. In this environment, you need a content strategy that accounts for all customer-facing information, not just marketing content and technical content.

A content strategy that looks at the whole picture of your organizational goals makes sure that you’re creating unified, consistent, and effective messaging to your customers, regardless of where they consume your content.

Bring your coffee. We’ll see you there!

Meet Your Content Pros

Picture of Sarah O'Keefe, the Founder and CEO of Scriptorium

Featured Guest

Sarah O’Keefe

Founder & CEO, Scriptorium

Sarah O’Keefe is Chief Executive Officer of Scriptorium Publishing, an organization known for expertise in solving business-critical content problems with a special focus on product and technical content.

Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide.

In 2016, MindTouch named her as an “unparalleled” content strategy influencer.

Sarah holds a BA from Duke University and is bilingual in English and German.

Scott Abel

Founder, CEO, Chief Strategist, The Content Wrangler

Known affectionately as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device, and in a language. Scott is the Founder, CEO, and Chief Strategist at The Content Wrangler, Inc.

PAtrick bosek

Co-Founder & CEO, Jorsek Inc., makers of easyDITA

Patrick is a co-founder of Jorsek Inc., makers of easyDITA. Since beginning with Jorsek Inc. in 2005, Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

About Coffee and Content

Scott Abel and Patrick Bosek love coffee, but coffee is best with friends and a good discussion. So, we combined the lot, and voila!

Coffee and Content started with them wanting to meet up with industry experts for informal discussions about what’s happening in the world of content and beyond. Just add coffee and let the delectable surge of caffeine stimulate lively conversation on industry goings-on.

Join us for some no-nonsense takes from smart people hopped up on java. Without a strict agenda beyond the topic at hand, these talks are bound to leave you with learning and laughter, all in the time it takes to enjoy your morning cup of coffee.

We’re excited to have you!

Tim Ludwig
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