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The Changing Nature of English Grammar

Join us for a chat with Mignon Fogarty, founder of the Quick and Dirty Tips network and creator of Grammar Girl, as we discuss the evolution of grammar rules and word choice guidelines that can confound even the best writers.

Why We Bother to Map the Customer Journey

Customer Journey Maps (CJMs) are recognized across industries as key components to improving customer experience or the content that supports it. Why?

Especially in times of crisis, understanding the priorities and pain points of your audience is essential. Maybe you want to be more customer-centric; to increase relevance or personalize content; to cut out content that’s not driving improvements to customer experience, or to simply optimize your processes and team interactions.

Ok, great. But what do you actually change? What do you focus on this week, month, or year? CJMs help align strategy to zero in on what will deliver the greatest ROI in your unique brand situation.

Join us for the next episode of Coffee & Content with omnichannel content strategist, Noz Urbina. We’ll tease out how to best build content strategies and experiences. Attend this session to learn the benefits and the key concepts to making your CJMs better than the rest.

Digital Selling: Connecting Salespeople to Customers with Technology & Content

New technologies can help us connect business website visitors to living, breathing salespeople. Using them effectively requires customer journey mapping, content strategy, and experience design. This conversation will list some important emerging technologies, and describe some scenarios of how they can be used, and what it takes to create a “great” customer experience.

[WATCH NOW] The Need for Enterprise Content Strategy

The distinction between pre-sales and post-sales content is blurring. Prospects routinely search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects already use technical content. In this environment, you need a content strategy that accounts for all customer-facing information, not just marketing content or technical content.

Join Sarah O’Keefe, founder and CEO of Scriptorium, for a discussion about the need for content strategy across all customer-facing information. A holistic content strategy will help you ensure that customers get consistent, effective, and unified messaging across all of your content.

[WATCH NOW] Structured Content Powers the Healthcare Voice Revolution

We’re on the cusp of a remarkable revolution in the healthcare industry. There’s a transformation taking place — a metamorphosis in the way that hospitals, labs, pharmacies, medical offices, clinics, and medical device manufacturers deliver information. The most likely changes are designed to improve the patient experience, more-often-than-not, by leveraging the power of artificial intelligence and conversational content.

Join us for a chat with digital healthcare experience guru, Bill Cava, co-founder and chief product officer with Orbita, a company that designs healthcare solutions for voice-activated devices.

In this episode of Coffee and Content, you’ll hear how some healthcare firms create exceptional customer experiences that take full advantage of chatbots, personal assistants, and other accelerating technologies. Cava will share some real-world examples and take questions from the audience. You’ll leave understanding why structured content and data are required to deliver the personalized content experiences the healthcare voice revolution makes possible.

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