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Explainer Videos

Learn about the basics of content management

If you’re just getting started with structured content management, this is the place for you.

What is Structured Content?

People often understand content as thoughts or ideas expressed in forms such as words and documents, videos, images, etc. These are all different forms of content.

Structured content is content must conform to a predetermined standard.
A predetermined standard makes your structured content intelligible for applications and systems.

What is a Component Content Management System?

Content management is a big concern with company-wide ramifications. So what makes a Component Content Management System, or CCMS, unique?

A typical Content Management System tracks content in the form of pages or documents. However, A CCMS tracks the content in the form of components. Those components are smaller chunks of content that are combined and recombined to create the larger documents.

What is a Single Source of Truth?

A Single Source of Truth is a phrase that is often misunderstood. That’s because a Single Source of Truth is not a thing – it’s a state.

Achieving a Single Source of Truth is like achieving zen. It’s a transcendent state of being for your company knowledge.

A single source of truth is a description of a state for company knowledge. In this state, your knowledge is of the highest integrity. Content is normalized, componentized, and centralized.

What is DITA XML?

Every technical communicator has heard of DITA XML, but the function, purpose, and nuance of the standard is often misunderstood.

That’s because DITA XML is fundamentally different from other techcomm standards.

Interested to learn more about this unique way of seeing technical documentation and the ideas behind it?

What is Multi-Channel Publishing?

Multi-Channel publishing is the process of publishing a single deliverable into multiple output formats without any manual adjustment to the formatting.

This process is made possible when content is created in a structured manner that abides by a standard such as DITA XML.

This structure allows other systems and applications to interact with content in helpful ways. Watch the video to learn more about what Multi-Channel Publishing is, how you can take advantage of its power!

What is Conditional Processing?

Conditional Processing is a way to deliver content that is hyper-personalized for your different readers.

The personalized content is possible through the use of tags.

You can filter content by product, platform, audience, or anything else you desire. This level of granularity means control for you, your team, and your readers.

What is Content Reuse?

Creating quality content takes A LOT of time and energy. It only makes sense to reuse rather than re-write. No problem, just… copy and paste? Maybe not.

Learn why copy and paste, while fast at first, wreaks long term damage. Instead of copy and paste, consider structured reuse. By reusing structured content in a CCMS, you can create, assemble, and deploy better content fast!

Whether you are in marketing, HR, product management, or tech docs, structured reuse might be perfect for you.