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Can’t Read, Won’t Buy: The Impact of Localized Content on Consumers

When people have a choice between a product in their native language and a foreign language, they’ll choose the one they can read.

Hosts Scott Abel, The Content Wrangler, and Patrick Bosek, Co-Founder & CEO at Jorsek, makers of easyDITA, sit down for some coffee and a chat with Don DePalma, Founder & Chief Research Officer, CSA Research.

You’d think it’s fairly obvious that, of course, people are more comfortable buying things in their own language. For many organizations, this isn’t the case, and without proper translation and localization of your content, your organization is missing out on valuable business.

Dr. DePalma will discuss the findings from his firm’s 29-country survey of 8,700 B2B consumers. You’ll learn why purchasers are less inclined to buy products that lack instructions — or that fail to provide post-sales customer support content — in their preferred language. You’ll discover why local-language content leads to a greater likelihood of purchase and stickier post-sales loyalty.

 

Join us!

Meet Your Content Pros

Featured Guest

Dr. Don DePalma

Founder & Chief Research Officer, CSA Research

Don DePalma has been involved in shaping the globalization strategies of some of the world’s largest firms and the market strategies of the industry’s most influential language service and technology providers.

As the original founder of CSA Research in 1999, Don has been instrumental in establishing the company as the preeminent market research firm in localization and globalization. He initiated CSA’s coverage of localization maturity, enterprise language processing, business-driven globalization, machine translation, return on investment for localization, and multicultural domestic marketing.

Don has more than 30 years of experience in the fields of technology, language services, and market research.

Scott Abel

Founder, CEO, Chief Strategist, The Content Wrangler

Known affectionately as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device, and in a language. Scott is the Founder, CEO, and Chief Strategist at The Content Wrangler, Inc.

PAtrick bosek

Co-Founder & CEO, Jorsek Inc., makers of easyDITA

Patrick is a co-founder of Jorsek Inc., makers of easyDITA. Since beginning with Jorsek Inc. in 2005, Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

About Coffee and Content

Scott Abel and Patrick Bosek love coffee, but coffee is best with friends and a good discussion. So, we combined the lot, and voila!

Coffee and Content started with them wanting to meet up with industry experts for informal discussions about what’s happening in the world of content and beyond. Just add coffee and let the delectable surge of caffeine stimulate lively conversation on industry goings-on.

Join us for some no-nonsense takes from smart people hopped up on java. Without a strict agenda beyond the topic at hand, these talks are bound to leave you with learning and laughter, all in the time it takes to enjoy your morning cup of coffee.

We’re excited to have you!

Tim Ludwig
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