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From the White Paper:

The adoption of a content authoring and management strategy using tools with proprietary formats may mean you are effectively segregating your content within your organization, and limiting the ability of others to use and benefit from it. Choosing content authoring and management tools with proprietary formats has broad strategic implications that you may not have considered.

This white paper visits five scenarios and looks at how this decision may materially limit your options from a broader business perspective:

  1. Scenario: Non-standard, Closed Formats Are Often Rejected By Development Teams
  2. Scenario: Structured Content Strategy is About Liberating Content From Silos. Proprietary Formats Are Silos.
  3. Scenario: Developing Content In Closed Formats Limits Future Capabilities
  4. Scenario: Open Formats Are Inherently Agnostic to Subject Matter
  5. Scenario: Open Standards Enable Interoperability

Read the full story:  Free white paper download here

Martin Edic

Martin is a writer and marketer who specializes in creating content for delivery online via the web and mobile. Former Jorsek Employee.
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