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Business communications are in a period of rapid and disruptive change. New technologies for documentation and customer experience management are enabling companies to deliver accurate, up-to-date, personalized, product information to their customers in the language, format, and device they prefer.
Reaching customers with relevant content on demand creates business value in sales and brand loyalty. A great customer experience sets you apart, and in a world with Facebook, LinkedIn, and Twitter, good news (and bad news!) travels fast.

This paper will show how applying structure to your content with the DITA XML standard enables you to engineer processes that improve the flow of information to (and from) your customers. Using a content management system to create and share product documentation increases efficiency, saves on information management and localization costs, and enables output to multiple formats from a single source.


Great Customer Experiences - White Paper

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