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The Rise of Content Atomization to Support AI and Advanced Personalization 

Content Atomization. Aka breaking broad, large pieces of content into smaller, more manageable parts. 

Hosts Scott Abel, The Content Wrangler, and Patrick Bosek, Co-Founder & CEO at Jorsek, makers of easyDITA, chat with Kathleen Pierce, the Principal Analyst at Forrester SiriusDecisions about content atomization.

Content atomization is really just the use of structured content to fuel your organization’s content experience. Lots of companies report content waste, the root causes for which were poor quality, relevance issues, and a lack of diverse customizability. 

Content atomization aims to help solve these problems and scale your content in ways that make it more personalized and future-ready. Our speakers will discuss how to go about doing this. 

We hope you’ll join us with coffee in hand. 

Meet Your Content Pros

Picture of Sarah O'Keefe, the Founder and CEO of Scriptorium

Featured Guest

Kathleen Pierce

Principal Analyst, Forrester SiriusDecisions


Kathleen Pierce is a Principal Analyst at Forrester SiriusDecisions, specializing in content operations and strategy. She has more than 25 years of experience in content, sales enablement, localization, UI/UX, process optimization, compliance, and taxonomy. Kathleen is a strong advocate for treating content like IT, Finance, and HR — techniques, technology, and information that cross the organization and require personalization and integration to deliver the maximum return.

Before joining Forrester, Kathleen spent 14 years at Illumina, a global biotech firm, most recently as Director, Global Commercial Enablement. She transformed its content ecosystem, building out multiple content functions for marketing, sales, R&D, and customer experience — applying the SiriusDecisions Content Operations framework and automating content personalization, localization, and sales/support enablement. She was part of numerous company-wide programs to introduce fundamental infrastructure elements such as the quality system, support website, and ERP. 

Prior to Illumina, Kathleen held leadership roles in content, localization, and UI/UX for companies such as Qualcomm, Hewlett-Packard, Maxwell Technologies, and Litton. In her consulting roles, she provided content strategy and development expertise for more than 20 companies in the US and Japan.  

Scott Abel

Founder, CEO, Chief Strategist, The Content Wrangler

Known affectionately as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device, and in a language. Scott is the Founder, CEO, and Chief Strategist at The Content Wrangler, Inc.

PAtrick bosek

Co-Founder & CEO, Jorsek Inc., makers of easyDITA

Patrick is a co-founder of Jorsek Inc., makers of easyDITA. Since beginning with Jorsek Inc. in 2005, Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

About Coffee and Content

Scott Abel and Patrick Bosek love coffee, but coffee is best with friends and a good discussion. So, we combined the lot, and voila!

Coffee and Content started with them wanting to meet up with industry experts for informal discussions about what’s happening in the world of content and beyond. Just add coffee and let the delectable surge of caffeine stimulate lively conversation on industry goings-on.

Join us for some no-nonsense takes from smart people hopped up on java. Without a strict agenda beyond the topic at hand, these talks are bound to leave you with learning and laughter, all in the time it takes to enjoy your morning cup of coffee.

We’re excited to have you!

Tim Ludwig
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