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Mother Tongue: The Art and Science of Transcreation

Don’t worry, they’ll tell you what it is. 

Hosts Scott Abel, The Content Wrangler, and Patrick Bosek, Co-Founder & CEO at Jorsek, makers of easyDITA, chat with Chris Hodgson, the Managing Director of Mother Tongue, about transcreation. 

Transcreation, for starters, is the process of adapting or reconfiguring content from one culture to another, while transferring meaning and maintaining intent, style, and voice. 

Leagues easier said than done, our guest will review the art and science of transcreation and how it impacts the content we develop. Going beyond language, culture, and content, they’ll explore the necessity of creating content that transcends borders, providing meaning and value to all audiences. 

Brew your favorite cup and we’ll see you there!

Meet Your Content Pros

Picture of Sarah O'Keefe, the Founder and CEO of Scriptorium

Featured Guest

Chris Hodgson

Managing Director, Mother Tongue

 
Chris Hodgson is managing director of Mother Tongue, a global agency that specializes in the creative translation (transcreation) of advertising and marketing material – and beyond. Covering all areas from TV and press, to digital, search and social media.

Scott Abel

Founder, CEO, Chief Strategist, The Content Wrangler

Known affectionately as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device, and in a language. Scott is the Founder, CEO, and Chief Strategist at The Content Wrangler, Inc.

PAtrick bosek

Co-Founder & CEO, Jorsek Inc., makers of easyDITA

Patrick is a co-founder of Jorsek Inc., makers of easyDITA. Since beginning with Jorsek Inc. in 2005, Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of easyDITA and generally advancing the product documentation industry.

About Coffee and Content

Scott Abel and Patrick Bosek love coffee, but coffee is best with friends and a good discussion. So, we combined the lot, and voila!

Coffee and Content started with them wanting to meet up with industry experts for informal discussions about what’s happening in the world of content and beyond. Just add coffee and let the delectable surge of caffeine stimulate lively conversation on industry goings-on.

Join us for some no-nonsense takes from smart people hopped up on java. Without a strict agenda beyond the topic at hand, these talks are bound to leave you with learning and laughter, all in the time it takes to enjoy your morning cup of coffee.

We’re excited to have you!

Tim Ludwig
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